Mobile App Privacy Notice
PRIVACY NOTICE
This privacy notice (“privacy notice”) for Lydian Dental Lamar PLLC (doing business as Breeze Oral Care) (“we,” “us,” or “our”), describes how and why we might collect, store, use, and/or share (“process”) your information when you access or use any website that links to this privacy notice including our website at: https://breezeoralcare.com/, or access or use our mobile app including the access or use of our services accessible through our website or mobile app (individually and collectively, the “Services”).
Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, your choice is to not use our Services. If you have any questions or concerns, please contact us at hello@breezeoralcare.com.
1. WHAT INFORMATION DO WE COLLECT?
We collect information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our Services, when you participate in activities on the Services, or otherwise when you provide any other information to us.
INFORMATION YOU DISCLOSE TO US
Information Provided by You. The information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the features of the Services you use. The information we collect may include the following:
- full name and preferred name, if applicable;
- phone numbers;
- email addresses or any other information that could be associated with or used to identify you (“personal information”); information associated with your profile such as your birth date, preference for methods of contact, authentication data like security questions, if you were referred to us and by who; and
- information about your appointment, such as name and location of office, dentist name, dentist ID, and hygienist information.
In addition to the information we may collect listed above, we may also collect the following more sensitive information if you use our mobile app:
- dental information like services rendered; gum health; tooth health; PH level; whether and to what extent you grind/clench your teeth; health score; home care recommendations; cleaning checkups scheduled; insurance ID; insurance name; and patient number.
All information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such information.
INFORMATION AUTOMATICALLY COLLECTED
We automatically collect certain information when you visit, use, or navigate the Services. This information may include device and usage information, such as your IP address, User ID, Click ID, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: breezoralcare.com/cookie-policy.
The information we collect includes:
Log and Usage Data.
Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings).
Device Data.
We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location Data.
We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
2. HOW DO WE PROCESS YOUR INFORMATION?
We process your information for a variety of reasons, depending on how you interact with our Services, including:
- To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
- To deliver and facilitate delivery of Services to the user. We may process your information to provide you with the requested Service.
- To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
- To send you marketing and promotional communications. We may process the information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see “WHAT ARE YOUR PRIVACY RIGHTS?” below.
- To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. For more information see our Cookie Notice: breezoralcare.com/cookie-policy.
- To post testimonials. We post testimonials on our Services that may contain personal information.
- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
- To evaluate and improve our Services, products, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
- To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
- To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
- To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.
- To evaluate business transactions. We may process your information to evaluate a possible merger, divestiture, restructuring, reorganization, dissolution, bankruptcy or other sale or transfer of some or all of our assets.
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may share information in specific situations described in this section and/or with the following categories of third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. The categories of third parties we may share information with are as follows:
- Your dentist or other health care provider Ad Networks
- Communication & Collaboration Tools Data Analytics Services
- Data Storage Service Providers
- Performance Monitoring Tools
- Retargeting Platforms
- Sales & Marketing Tools
- Social Networks
- User Account Registration & Authentication Services
- Testing Tools
We also may share your personal information in the following situations:
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which information held by Breeze is among the assets transferred.
- When we use Cookies. We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: breezoralcare.com/cookie-policy.
We may share your information with Google Analytics through the use of cookies to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
4. HOW LONG DO WE KEEP YOUR INFORMATION?
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than fourteen (14) months past the start of the idle period of the user’s account.
When we have no ongoing need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any other processing until deletion is possible.
5. HOW DO WE KEEP YOUR INFORMATION SAFE?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security or improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.
6. DO WE COLLECT INFORMATION FROM MINORS?
We do not knowingly solicit personal information from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such personal information from our records. If you become aware of any personal information we may have collected from children under age 18, please contact us at hello@breezeoralcare.com.
7. WHAT ARE YOUR PRIVACY RIGHTS?
If you have questions or comments about your privacy rights, you may email us at hello@breezeoralcare.com. Below is more information about your privacy rights.
MARKETING OR PROMOTIONAL COMMUNICATIONS
Opting out of marketing and promotional communications. You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
ACCOUNT INFORMATION
Correcting or Updating Account information. If you would like to review or change the information in your account or terminate your account, you can log in to your account, go to settings, and update your preferences. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
COOKIES AND OTHER TECHNOLOGIES
Opting out of Cookies-based information collection. Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove cookies and to reject cookies. Our Cookies Notice: breezoralcare.com/cookie-policy, provides additional information on how you can set up these options.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. We do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information on how we use cookies, please see our Cookie Notice: breezoralcare.com/cookie-policy.
8. DO WE MAKE UPDATES TO THIS NOTICE?
We may update this privacy notice from time to time. The updated version will be indicated by an updated “Effective” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are process your information.
9. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO), Candice Herrera, by email at hello@breezeoralcare.com,
by phone at +1-512-828-6471,
or contact us by post at:
Lydian Dental Lamar PLLC
Candice Herrera
1601 S Lamar Blvd, Suite A
Austin, TX 78704
United States
